YAMAHA Road Music Challenge
ABOUT
CFAO Yamaha Motor Nigeria Limited is a mobility company providing quality Yamaha motorcycles, outboard motors, and power products, with nationwide distribution, local assembly, and after-sales support across Nigeria.
CHALLENGE:
Yamaha aimed to strengthen youth engagement and create a brand connection through music, while also increasing awareness of its presence in the lifestyle and entertainment sectors.
SOLUTION:
Creations Republic developed and executed a comprehensive multi-platform communications strategy that included digital media, blog and press coverage, and influencer collaborations. The campaign lasted three months and featured renowned industry musician Waje and producer ID Cabasa as final judges, enhancing its credibility and reach.
SERVICES PROVIDED:
- Campaign communications and digital PR
- Traditional media expansion
- Influencer engagement
- Content marketing & Blog Outreach
OUR RESULTS:
- Over 200 entries submitted from across Nigeria
- Strong digital engagement and community buzz
- Enhanced brand recognition by 60% among youth audiences
- Positive media coverage across entertainment and lifestyle platforms
GALLERY
