TOYOTA x SOLA SOBOWALE UNVEIL CAMPAIGN
ABOUT
Toyota by CFAO partnered with Nollywood icon Sola Sobowale to deepen emotional connection with its audience and reinforce its brand presence through a high impact ambassador unveil campaign.
CHALLENGE:
To increase brand visibility, engagement, and cultural relevance in Nigeria by introducing a beloved public figure as brand ambassador in a memorable and engaging way.
SOLUTION:
Creations Republic led the creative execution of a three (3)part digital campaign, silhouette post, teaser video, and official unveil video. We strategically amplified across Instagram, Facebook, Twitter, LinkedIn, and TikTok, with influencer support and ARCON compliance.
SERVICES PROVIDED:
- Scriptwriting & video production
- Digital unveil campaign rollout
- Media planning & influencer coordination
- Platform specific content distribution
- Social media management
OUR RESULTS:
- The campaign reached over 40,000 people, with total video views exceeding 208,000.
- Instagram unveil video alone pulled in 149,000 views and 8,470 likes.
- The teaser video recorded 22,120 views with 1,434 likes and 112 comments.
- Toyota by CFAO trended on Twitter for 2 consecutive days, and the campaign generated over 216 comments and 224 shares across platforms.
- Pulse Nigeria’s amplification brought in an additional 69,500 views, helping the campaign dominate digital conversations.
GALLERY
