The Gist
CASE STUDY OVERVIEW
Mega Growth is an affiliate of one of Asia's largest conglomerates, Godrej. Mega Growth is a brand known for its excellence in producing hair care products in Nigeria, and it stands to be a thought leader in the hair care category. The brand’s vision is to provide affordable yet exquisite and premium hair care products for the African woman until she’s fully beautiful on the inside and strong on the outside.
CHALLENGE 1:
In a sea of activities about the famous Big Brother Naija show, the question of how to stay relevant above the noise levels that comes with the BBNaija season.
SOLUTION:
Creations Republic curated a show to talk about all the hot gist on hair, relationships, lifestyle, and more with some BBNaija Season 6 housemates. It was developed to be a package deal of fun, conversation, and games with Bolanle & Zainab Balogun as hosts. The show was aired on the brand’s YouTube page and amplified on BellaNaija, Pulse Tv, and Instablog.
SERVICES PROVIDED:
- Production; scripting, directing, filming
- Traditional and Digital media campaigns
- Media planning
- Social media campaign
- Brand communication
- Talent management
- Campaign Strategy
METRICS:
CHALLENGE 2 :
It was imperative to have someone carry the brand's values to the target audience. Therefore, Creations Republic was tasked with finding a brand-fit individual with a personal connection with the target audience.
SOLUTION:
Creations Republic researched, found, and brought on board Tomike Adeoye who, upon careful research, was discovered to have a large number of the brand’s target audience in her fanbase and a dynamic interaction system.