THE ORANGE LECTURE
CASE STUDY OVERVIEW
Access Bank is a Nigerian Multinational Commercial Bank, one of the biggest in Africa. Access Bank, founded in 1989, is known for its non-commercial activities, which led to the birth of the Orange Lecture. A recent study by the Ministry of Women Affairs and Social Development and the United Nations Population Fund (UNFPA) shows that 28 percent of Nigerian women aged 25 – 29 have experienced some form of physical violence since age 15. In contrast, nearly 3 in 10 Nigerian women have experienced physical violence by age 15. The Orange Lecture is an event by Access bank to address the issues of violation of human rights and sexual violence against women and girls. Access Bank took a stand in this fight against these ills in our society.
Access bank needed to bring this event to the larger society and create a stronger awareness for their brand through this event.
Creations Republic launched campaigns on social media for the Orange Lecture. We provided PR amplification on several media platforms, both traditional and digital media. Notable TV stations and newspaper outlets, representatives of blogs. The conference was attended by notable and influential members of society like Bola Tinubu, and Princess Olufemi-Kayode.
- Traditional and Digital media campaigns
- Media planning
- Social media campaign
- Brand communication
- Campaign Strategy
- Increased awareness for the conference
- Improved brand outlook for Access bank.